HND E-Commerce and Digital Marketing

Learn to attract customers, through keyword research, content marketing, SEO and digital advertising with our HND in E-Commerce and Digital Marketing programme.

Our Higher National Diploma (HND) in E-Commerce and Digital Marketing Programme introduces students to the process of using digital channels such as websites, email, search engines, and social media to reach target audiences and promote products or services. Digital marketing involves creating content that is optimized to appear on digital channels, tracking how customers interact with it, and adjusting campaigns accordingly. It is a powerful way to reach potential customers and build relationships with them.

HND E-Commerce and Digital Marketing Course Outline

FIRST YEAR: FIRST SEMESTER

SN	COURSE CODE	STATE	CREDIT VALUE	COURSE TITLE
01	WSD201	C	6	HTML/CSS
02	WSD203	C	6	Database Management Systems
03	WSD205	C	6	PHP I
04	WSD245	C	6	Introduction to Software Engineering
05	GDP211	C	6	Graphic and Multimedia Design
06	FRE101	R	2	Basic French Language I
07	ENG101	R	2	Basic English Language I
08	DIL101	R	4	Digital Literacy
Total Credits:38

FIRST YEAR: SECOND SEMESTER

SN	COURSE CODE	STATE	CREDIT VALUE	COURSE TITLE
01	WSD202	C	6	JavaScript
02	WSD204	C	6	Content Management System (WordPress)
03	WSD212	C	6	Introduction to Digital Marketing
04	WSD232	C	6	Programming I – C
05	WSD240	C	6	Engineering Mathematics I
06	CVE102	R	4	Civics, Ethics and Law
07	IPL102	R	4	Integration to Professional Life
Total Credits: 38

SECOND YEAR: FIRST SEMESTER

SN	COURSE CODE	STATE	CREDIT VALUE	COURSE TITLE
01	WSD311	C	6	Search Engine and Display Advertisement
02	WSD313	C	6	Content and Social Media Marketing
03	WSD315	C	6	Search Engine Optimisation
04	WSD317	C	6	Electronic Payment Systems
05	WSD341	C	6	Engineering Mathematics II
06	MPA313	C	6	Web Animation – Adobe Animate
Total Credits: 36

SECOND YEAR: SECOND SEMESTER

SN	COURSE CODE	STATE	C. VALUE	COURSE TITLE
01	WSD312	C	6	Email and Affiliate Marketing
02	OAS311	C	6	Digital Economics & Strategic Management
03	OAS313	C	6	Applied Mathematics and Qualitative Finance
04	WSD380	C	6	Internship
05	WSD390	C	12	Academic Project II
Total Credits: 36

Download Software Engineering Programme Outline in pdf

Entry Requirements

GCE Advanced Levels, Baccalereat or higher

Programme Duration

The HND Journalism programme is a 2-year programme run by Cameroon’s Ministry of Higher Education

Fees

Registration – 10,000frs
Tuition Year 1 – 350,000frs
Tuition Year 2 – 350,000frs

Career/Job Opportunities for HND E-Commerce and Digital Marketing Graduates

HND E-Commerce and Digital Marketing graduates have a wide range of career opportunities in the rapidly growing digital landscape. Here are some potential career paths for HND E-Commerce and Digital Marketing graduates:

• E-Commerce Manager: In this role, you’ll oversee the online sales and marketing strategies of a company. You’ll manage e-commerce platforms, optimize user experience, drive traffic, and maximize conversions.
• Digital Marketing Specialist: As a digital marketing specialist, you’ll focus on implementing and managing digital marketing campaigns. This may include search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, content marketing, and email marketing.
• Social Media Manager: In this position, you’ll be responsible for managing and growing a company’s social media presence. You’ll create engaging content, interact with followers, monitor trends, and analyze social media metrics to drive brand awareness and engagement.
• SEO Specialist: As an SEO specialist, you’ll optimize websites to improve their visibility in search engine results. You’ll conduct keyword research, optimize website content, implement on-page and off-page SEO strategies, and analyze website performance.
• Digital Marketing Analyst: In this role, you’ll analyze digital marketing data to identify trends, measure campaign effectiveness, and provide insights for strategy improvement. You’ll work with tools like Google Analytics, conduct market research, and generate reports to inform marketing decisions.
• Content Marketing Manager: As a content marketing manager, you’ll develop and execute content strategies to attract and engage target audiences. You’ll create compelling content, oversee content distribution channels, and measure content performance.
• E-Commerce Consultant: In this consulting role, you’ll provide expertise and guidance to businesses seeking to establish or enhance their e-commerce presence. You’ll assess their digital marketing strategies, recommend improvements, and provide insights on industry best practices.
• Digital Project Manager: In this position, you’ll oversee the planning, execution, and delivery of digital marketing projects. You’ll collaborate with cross-functional teams, manage budgets and timelines, and ensure project success.