Buea Institute of Technology - BIT

HND E-Commerce and Digital Marketing

HND E-Commerce and Digital Marketing

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HND E-COMMERCE AND DIGITAL MARKETING at Buea Institute of Technology

Learn to attract customers, through keyword research, content marketing, SEO and digital advertising with our HND in E-Commerce and Digital Marketing programme.

Our Higher National Diploma (HND) in E-Commerce and Digital Marketing Programme introduces students to the process of using digital channels such as websites, email, search engines, and social media to reach target audiences and promote products or services. Digital marketing involves creating content that is optimized to appear on digital channels, tracking how customers interact with it, and adjusting campaigns accordingly. It is a powerful way to reach potential customers and build relationships with them.

HND Digital Marketing Class at Buea Institute of TEchnology

HND E-Commerce and Digital Marketing Course Outline

FIRST YEAR: FIRST SEMESTER

SNCOURSE CODESTATECREDIT VALUECOURSE TITLE
01WSD201C6HTML/CSS
02WSD203C6Database Management Systems
03WSD205C6PHP I
04WSD245C6Introduction to Software Engineering
05GDP211C6Graphic and Multimedia Design
06FRE101R2Basic French Language I
07ENG101R2 Basic English Language I
08DIL101R4 Digital Literacy
Total Credits:38

FIRST YEAR: SECOND SEMESTER

SNCOURSE CODESTATECREDIT VALUECOURSE TITLE
01WSD202C6JavaScript
02WSD204C6Content Management System (WordPress)
03WSD212C6Introduction to Digital Marketing
04WSD232C6Programming I – C
05WSD240C6Engineering Mathematics I
06CVE102R4 Civics, Ethics and Law
07IPL102R4 Integration to Professional Life
Total Credits: 38

SECOND YEAR: FIRST SEMESTER

SNCOURSE CODESTATECREDIT VALUECOURSE TITLE
01WSD311C6Search Engine and Display Advertisement
02WSD313C6Content and Social Media Marketing
03WSD315C6Search Engine Optimisation
04WSD317C6 Electronic Payment Systems
05WSD341C6Engineering Mathematics II
06MPA313C6Web Animation – Adobe Animate
Total Credits: 36

SECOND YEAR: SECOND SEMESTER

SNCOURSE CODESTATEC. VALUECOURSE TITLE
01WSD312C6Email and Affiliate Marketing
02OAS311C6Digital Economics & Strategic Management
03OAS313C6Applied Mathematics and Qualitative Finance
04WSD380C6Internship
05WSD390C12 Academic Project II
Total Credits: 36

Download Software Engineering Programme Outline in pdf

Entry Requirements

GCE Advanced Levels, Baccalereat or higher

Programme Duration

The HND Journalism programme is a 2-year programme run by Cameroon’s Ministry of Higher Education

Fees

Registration – 10,000frs
Tuition Year 1 – 350,000frs
Tuition Year 2 – 350,000frs

Career/Job Opportunities for HND E-Commerce and Digital Marketing Graduates

HND E-Commerce and Digital Marketing graduates have a wide range of career opportunities in the rapidly growing digital landscape. Here are some potential career paths for HND E-Commerce and Digital Marketing graduates:

  • E-Commerce Manager: In this role, you’ll oversee the online sales and marketing strategies of a company. You’ll manage e-commerce platforms, optimize user experience, drive traffic, and maximize conversions.
  • Digital Marketing Specialist: As a digital marketing specialist, you’ll focus on implementing and managing digital marketing campaigns. This may include search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, content marketing, and email marketing.
  • Social Media Manager: In this position, you’ll be responsible for managing and growing a company’s social media presence. You’ll create engaging content, interact with followers, monitor trends, and analyze social media metrics to drive brand awareness and engagement.
  • SEO Specialist: As an SEO specialist, you’ll optimize websites to improve their visibility in search engine results. You’ll conduct keyword research, optimize website content, implement on-page and off-page SEO strategies, and analyze website performance.
  • Digital Marketing Analyst: In this role, you’ll analyze digital marketing data to identify trends, measure campaign effectiveness, and provide insights for strategy improvement. You’ll work with tools like Google Analytics, conduct market research, and generate reports to inform marketing decisions.
  • Content Marketing Manager: As a content marketing manager, you’ll develop and execute content strategies to attract and engage target audiences. You’ll create compelling content, oversee content distribution channels, and measure content performance.
  • E-Commerce Consultant: In this consulting role, you’ll provide expertise and guidance to businesses seeking to establish or enhance their e-commerce presence. You’ll assess their digital marketing strategies, recommend improvements, and provide insights on industry best practices.
  • Digital Project Manager: In this position, you’ll oversee the planning, execution, and delivery of digital marketing projects. You’ll collaborate with cross-functional teams, manage budgets and timelines, and ensure project success.

June to October '24

Earn top-paying skills!

June to September 2024, become a certified expert in any one of the following: Basic Computing, Graphic Design, Web Design, Digital Marketing or Video Production: Register now @ www.bit.edu.cm

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