Programme Summary
Master Content Creation, Keyword Research, Google Ads, Social Media Marketing, SEO, Email Marketing and more with our Certificate in Digital Marketing course.
Digital marketing is a powerful tool used by businesses to reach their target audiences. It involves creating and delivering content through multiple digital channels, such as websites, social media, email, and mobile applications. This enables businesses to increase brand awareness, generate leads, and drive sales.
This course introduces the students to all the different forms of digital marketing practice that exist today, enabling them to design and implement cutting-edge Digital Marketing strategies and campaigns.
This programme opens students to those smart little techniques used by digital content creators to promote and make people discover their content online. This programme is for anyone with the desire to start up and run their own online business or those seeking to better sell on today’s ever-expanding digital platforms.
Our Digital Marketing Course Outline
The programme consists of 15 modules which include the following:
MAJOR COURSES
| SN | COURSE CODE | CREDIT VALUE | COURSE TITLE |
| 01 | WSD204 | 6 | Content Management System (WordPress) |
| 02 | WSD211 | 6 | Introduction to Digital Marketing |
| 03 | WSD212 | 6 | Paid Advertising |
| 04 | WSD213 | 6 | Keyword Research |
| 05 | WSD214 | 6 | Search Engine Optimization |
| 06 | WSD215 | 6 | Affiliate Marketing |
| 07 | WSD216 | 6 | Content Creation |
| 08 | WSD217 | 6 | Social Media Marketing |
| 09 | WSD218 | 6 | Email Marketing |
| 10 | WSD219 | 6 | Online Payments |
| 11 | WSD290 | 12 | Academic Project |
EXTERNAL COURSES
| SN | COURSE CODE | CREDIT VALUE | COURSE TITLE |
| 01 | GDP201 | 6 | Graphics Fundamentals |
| 02 | GDP203 | 6 | Adobe Photoshop |
| 03 | GDP205 | 6 | Logos, Icons and Infographics |
| 04 | GDP204 | 6 | Web Graphics |
Download Course Outline PDF
Entry Requirement
- GCE Advanced Level or Experience in web design/blogging
- Working knowledge of computers and the Internet
Duration
- Three (3) months including the submission of a supervised project.
Certificate To Be Obtained
- Certificate in Digital Marketing issued by the Buea Institute of Technology.
Training Sessions
June to September / October to January / February to May (All year round)
Online Application
Click Apply Now button below to apply for our Certificate in Digital Marketing Programme or talk to us on WhatsApp to find out more!
