Learn to attract customers, through keyword research, content marketing, SEO and digital advertising with our HND in E-Commerce and Digital Marketing programme.
Our Higher National Diploma (HND) in E-Commerce and Digital Marketing Programme introduces students to the process of using digital channels such as websites, email, search engines, and social media to reach target audiences and promote products or services. Digital marketing involves creating content that is optimized to appear on digital channels, tracking how customers interact with it, and adjusting campaigns accordingly. It is a powerful way to reach potential customers and build relationships with them.
HND E-Commerce and Digital Marketing Course Outline
FIRST YEAR: FIRST SEMESTER
| SN | COURSE CODE | STATE | CREDIT VALUE | COURSE TITLE |
| 01 | WSD201 | C | 6 | HTML/CSS |
| 02 | WSD203 | C | 6 | Database Management Systems |
| 03 | WSD205 | C | 6 | PHP I |
| 04 | WSD245 | C | 6 | Introduction to Software Engineering |
| 05 | GDP211 | C | 6 | Graphic and Multimedia Design |
| 06 | FRE101 | R | 2 | Basic French Language I |
| 07 | ENG101 | R | 2 | Basic English Language I |
| 08 | DIL101 | R | 4 | Digital Literacy |
| Total Credits:38 | ||||
FIRST YEAR: SECOND SEMESTER
| SN | COURSE CODE | STATE | CREDIT VALUE | COURSE TITLE |
| 01 | WSD202 | C | 6 | JavaScript |
| 02 | WSD204 | C | 6 | Content Management System (WordPress) |
| 03 | WSD212 | C | 6 | Introduction to Digital Marketing |
| 04 | WSD232 | C | 6 | Programming I – C |
| 05 | WSD240 | C | 6 | Engineering Mathematics I |
| 06 | CVE102 | R | 4 | Civics, Ethics and Law |
| 07 | IPL102 | R | 4 | Integration to Professional Life |
| Total Credits: 38 | ||||
SECOND YEAR: FIRST SEMESTER
| SN | COURSE CODE | STATE | CREDIT VALUE | COURSE TITLE |
| 01 | WSD311 | C | 6 | Search Engine and Display Advertisement |
| 02 | WSD313 | C | 6 | Content and Social Media Marketing |
| 03 | WSD315 | C | 6 | Search Engine Optimisation |
| 04 | WSD317 | C | 6 | Electronic Payment Systems |
| 05 | WSD341 | C | 6 | Engineering Mathematics II |
| 06 | MPA313 | C | 6 | Web Animation – Adobe Animate |
| Total Credits: 36 | ||||
SECOND YEAR: SECOND SEMESTER
| SN | COURSE CODE | STATE | C. VALUE | COURSE TITLE |
| 01 | WSD312 | C | 6 | Email and Affiliate Marketing |
| 02 | OAS311 | C | 6 | Digital Economics & Strategic Management |
| 03 | OAS313 | C | 6 | Applied Mathematics and Qualitative Finance |
| 04 | WSD380 | C | 6 | Internship |
| 05 | WSD390 | C | 12 | Academic Project II |
| Total Credits: 36 | ||||
Entry Requirements
GCE Advanced Levels, Baccalereat or higher
Programme Duration
The HND Journalism programme is a 2-year programme run by Cameroon’s Ministry of Higher Education
Fees
Registration – 15,000frs
Tuition Year 1 – 350,000frs
Tuition Year 2 – 350,000frs
Career/Job Opportunities for HND E-Commerce and Digital Marketing Graduates
HND E-Commerce and Digital Marketing graduates have a wide range of career opportunities in the rapidly growing digital landscape. Here are some potential career paths for HND E-Commerce and Digital Marketing graduates:
- E-Commerce Manager: In this role, you’ll oversee the online sales and marketing strategies of a company. You’ll manage e-commerce platforms, optimize user experience, drive traffic, and maximize conversions.
- Digital Marketing Specialist: As a digital marketing specialist, you’ll focus on implementing and managing digital marketing campaigns. This may include search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, content marketing, and email marketing.
- Social Media Manager: In this position, you’ll be responsible for managing and growing a company’s social media presence. You’ll create engaging content, interact with followers, monitor trends, and analyze social media metrics to drive brand awareness and engagement.
- SEO Specialist: As an SEO specialist, you’ll optimize websites to improve their visibility in search engine results. You’ll conduct keyword research, optimize website content, implement on-page and off-page SEO strategies, and analyze website performance.
- Digital Marketing Analyst: In this role, you’ll analyze digital marketing data to identify trends, measure campaign effectiveness, and provide insights for strategy improvement. You’ll work with tools like Google Analytics, conduct market research, and generate reports to inform marketing decisions.
- Content Marketing Manager: As a content marketing manager, you’ll develop and execute content strategies to attract and engage target audiences. You’ll create compelling content, oversee content distribution channels, and measure content performance.
- E-Commerce Consultant: In this consulting role, you’ll provide expertise and guidance to businesses seeking to establish or enhance their e-commerce presence. You’ll assess their digital marketing strategies, recommend improvements, and provide insights on industry best practices.
- Digital Project Manager: In this position, you’ll oversee the planning, execution, and delivery of digital marketing projects. You’ll collaborate with cross-functional teams, manage budgets and timelines, and ensure project success.
